Why does most gifting in India happen around Diwali?

Giving Diwali gifts is an age-old tradition that symbolizes spreading love, wealth, happiness, good luck, and peace among our families, friends, and loved ones. It's all about showing gratitude and wishing prosperity for the recipients, making it a perfect time for awesome Diwali presents.

But why is Diwali the ultimate gifting season in India?

According to the legend, the tradition started when Lord Rama along with his wife Sita and brother Lakshmana, returned to their kingdom of Ayodhya after 14 years of exile. The people of Ayodhya celebrated their return by lighting oil lamps and exchanging gifts as a gesture of joy and goodwill.

Diwali is a time when everyone comes together, celebrates, and embraces the joy of giving. It is believed that the exchange of gifts during Diwali strengthens bonds, fosters goodwill, and brings prosperity.

Initially, the tradition of Diwali gifting involved simple gestures such as offering sweets, fruits, or homemade delicacies to loved ones. Over time, the tradition has evolved, and people now exchange a wide variety of gifts.

Gifting during Diwali holds immense cultural significance, and even businesses understand its power in building relationships.

Corporate gifting during Diwali has become a big part of our business culture. It's a great way to preserve our rich traditions while fostering stronger bonds with employees and partners.

Building Strong Business Relationships:

When companies give corporate gifts to their well wishers during Diwali, they reinforce their brand's values and image. By carefully selecting meaningful presents, they can leave a lasting impression on the recipients. Such customized diwali hampers can carry unique functional items with their company logo embossed to remember them by, a few tasty delicacies and some Diwali themed items. Be it clients, investors or vendors, they will be happy to be remembered and cared for!

Boosting Employee Engagement:

Diwali gifting is a fantastic way to appreciate all the hard work put in by employees. It boosts morale and can create a happy work environment. Instead of a Diwali Bonus, a well thought out Diwali hamper can be the talk of the town and show employee appreciation towards the top management. A great way to increase engagement is to have small Diwali get together while the gifts are distributed personally.