Showcasing company values through creative gifting

Gifting is a very powerful tool for a company, and when used correctly, can communicate to its employees and stakeholders its core values and beliefs. Gifts can be in the form of welcome hampers, swag kits, festive hampers, thank you hampers, etc. For example, when new employees join, instead of giving a verbal brief on the company values, gifts have the power communicate with them in a much more subtle and personal way can leave a more lasting impact.

But how do you incorporate company values into gifting? Let’s take a look at some company values and how you can use gifting to communicate them to your employees.

Integrity

Integrity and strong ethical values ensure sustainable and long-term relationships between the company, its customers and investors. Integrity within the system of the company ensures a trusted and respected environment which is necessary for its growth.

A book on integrity like “Integrity: The Courage to Meet the Demands of Reality” can be included

in the gift hamper for the employee. A company branded bookmark with a fun quote on integrity can be paired with the book. This helps in communicating effectively about integrity as a primary value of the company.

Innovation & Creativity

Innovation and creativity are driving forces that always keep you ahead of the curve. Fostering an innovative work environment helps a company in more ways than one. Gifting employees with cutting-edge technology clearly aligns with the motto to always stay ahead of the curve. Games, activities and puzzles like infinity cubes helps to keep their minds active and engaged for more productivity

Inclusion

While hierarchy helps to maintain order, its inclusion that truly defines a great work environment. It’s important to have a workplace where everyone feels welcome. One of the most discriminated communities with a strong voice is the LGBTQ community. Companies can include a rainbow item in their gift arsenal for specific events to make employees part of this community feel welcome.

But inclusion doesn’t end at recognising a certain group or community. Inclusion also means understanding and respecting each other's opinions, ideologies and personal space. A creative way to include this as a practice in your company work environment is through gifting desk status kits. A desk status kit has multiple status cards like ‘Busy’, ‘In a meeting’, ‘Free to chat’, ‘Do not disturb’ etc that an employee can use to communicate their current status. Nurturing this culture not only encourages people to respect each other’s privacy and space, it also avoids wastage of time in the workspace.

Excellence

Mediocrity is the enemy of greatness. It’s easy to get stuck in a wheel of mediocrity and giving ‘just enough’ in today’s fast paced world. So, it's important to have a work environment that motivates us to strive for excellence.

A great gift would be curating a bespoke hamper with unique and luxurious items that symbolize quality and perfection. Pair it with a special note that speaks about the value of excellence in the company.

Sustainability

Sustainability goes hand in hand with long term planning. It's a long term goal that needs the foundation to be laid right now. Environmentally conscious gifts like reusable water bottles, recycled stationery, or eco-friendly tote bags are great gift ideas. Indoor plants, bamboo desk accessories etc. are also great options that align with sustainable values This can be practiced while prioritizing sustainable brands while sourcing gifts.

These are a few gifting ideas that can be used to effectively explain your values as a company. You can always select different gifts for different values or combine multiple values that your brand associates with and assort gifts accordingly. At Matter, we always strive to provide the best and most unique gifting solution tailored for your needs. For more creative and unique ideas, reach out to us here: https://www.mattergifts.in/contact-1